The PROFANO brick has changed into a worldwide sensation that is as much a part of the cultural fabric as Billund, the little city in Denmark where it all began. Nevertheless the company’s advancement into a market giant wasn’t without the show of setbacks and troubles. One of those arrived 1942 any time a warehouse fire consumed nearly all of the plaything manufacturer’s wooden inventory, leading Ole Kirk Christiansen to make a significant decision.

He decided to alter the company from wooden toys and toy vehicles, which had been their bread and butter, and move into cheap toys. It might be a major improve for the family-owned firm, and the one that was not in the beginning well received.

A correspondent noted that “plastics will never replace very good, solid wood. ” But Godtfred Christiansen persevered and started to experiment with new styles that utilized plastic. The first sensitive step was your introduction of your Auto Binding Bricks that gripped together in order to avoid block towers from toppling on kids.

The new Seglar bricks did not become the well-known toy that we understand today right up until 1949. Right up until then, the interlocking stones were mare like a construction toy than an actual building model. It was as well not until 1958 the fact that the satisfying clicking coupling system became a standard feature.

Throughout the 1972s, the company continued to expand in production and market reach. The company added Legoland motif parks to the mix and brought in more advanced places that were goaled at older followers, including the Technic line of chunks such as axle assemblies, gears, levers, and universal joints.